The brand

The origins of the brand

Founded in 2019 in Switzerland, Chanoyu is a young brand born from the passion of a team of tea experts with over 20 years of experience. Inspired by the traditional Japanese tea ceremony, our brand strives to introduce tea lovers to the richness of an ancient product. By drawing on the foundational principles of this ancestral ritual, we now offer a diverse range of teas adapted for the 21st century.

Respect is at the heart of our value chain, from plantation to cup. We honor the expertise of our suppliers, the quality of ingredients, and the environment. The purity of our teas is guaranteed by strict organic farming. Our harvests are carefully selected and blended to reveal the authentic flavors of each terroir, ensuring an uncompromising tasting experience.

Chanoyu, which means 'the way of tea' in Japanese, is inspired by the four pillars defined by the tea master Sen Rikyu in the 16th century: harmony, respect, purity, and tranquility. By revisiting these principles, we transform each tasting into an authentic and responsible experience.

A cup of Chanoyu tea is a promise of tranquility and joy, a moment to be savored alone or shared with loved ones. As tea enthusiasts, we have gathered the finest flavors for rare tea connoisseurs and wish to expand this community with simplicity and generosity.